The 2026 Xiamen Hongming Phalaenopsis Exhibition was recently held in Tong'an, featuring over 200 new varieties that attracted nearly 300 domestic and international buyers. On-site orders exceeded 15 million plants, marking a 12% year-on-year increase, further boosting Fujian's "beauty economy" in the phalaenopsis industry.
At the exhibition, varieties with unique colors and outstanding appearance such as "Fairy Sister" and "White Peacock" attracted much attention. Manyuan Spring and Liuli Cherry Kiss became the "sales champions" of this year's exhibition, with single variety orders exceeding one million plants. The exhibition integrates variety evaluation, cooperative ordering and technical exchange, and the merchants cover all production areas in the mainland, Taiwan, China and Hong Kong, as well as South Korea, Vietnam, the United States and other countries and regions.
With the rapid rise of the e-commerce flower market, small and medium-sized double stem flower shapes with a diameter length of 5-8 centimeters have become mainstream in the market, "said Lin Zhitao, the product manager of Xiamen Heming Flower. This flower shape is easy to transport and has a low loss rate, and is currently the company's main direction of promotion. Merchants from Guangzhou, Zhangzhou and other places have expressed that there is a strong demand for new varieties through e-commerce channels. Harmony Seed has a rich variety of seedlings that are suitable for e-commerce logistics, high market acceptance, and broad promotion prospects.
In recent years, Xiamen has continuously increased its support for the flower industry, introduced special support policies and fund management measures, and promoted the formulation of standards and the release of variety lists. Key projects such as Xiamen Butterfly Orchid Breeding Innovation Industrial Park and Tangchao Horticulture have been put into operation successively, with a high standard intelligent greenhouse of over 60000 square meters, striving to build a leading domestic and world-class butterfly orchid industrialization base and flower seedling "chip".
At present, five enterprises in Xiamen, including Harmony Flower and Aiken Horticulture, have been rated as provincial-level forestry industrialization leading enterprises. The innovation and industrial agglomeration effects of the seed industry continue to be prominent, and the "Xiamen Intelligent Manufacturing" new flower varieties are accelerating their global expansion.
