As New Year's Day approaches, major commercial districts and the catering and hotel industry in Ludao have carefully organized consumption scenes such as New Year's markets, characteristic performances, and intangible cultural heritage experiences to create a welcoming feast that combines ceremony, interaction, and cultural significance for citizens and tourists.

As a commercial benchmark in Xiamen, the SM Xiamen project has become a trendy attraction, attracting a large number of first stores in Fujian and cities to settle in. Recently, SM Xiamen project will launch activities such as redeeming membership points for red envelopes.
Xiamen Zhonghua City, located on Zhongshan Road, a century old famous street, has created a fun and colorful welcome event this year, including delicious food collection, warm winter hand account collection, New Year gift collection and other activities, hoping to bring more joy and benefits to visitors from all over the world.
Xiamen Wanxiang Citys to create new consumption scenarios, attracting citizens and consumers to come. From December 24th to 25th, the star play "The Wind Rises" of the Wuzhen Drama Festival premiered nationwide at the square in the west district of Wanxiang City, showcasing the charm of natural philosophy and drama; On December 31st, a immersive snow drifting performance will be held, capturing poetic moments in ink paintings.
The Xiamen Airlines Fairmont Hotel, which just held the official release ceremony of the 2026 Michelin Guide in Fujian, recently held a grand lighting ceremony with a unique design, attracting enthusiastic participation from citizens and tourists. On December 24th, Haiyue Mountain Villa launched an event where dining at the Mediterranean buffet restaurant can participate in a lucky draw and win good gifts.

