Later this month, Xiamen International Convention and Exhibition Center will host multiple exciting exhibitions. From the virtual real interaction of smart glasses, to the rich aroma of global coffee beans, and to the passionate experience of outdoor sports, three major professional exhibitions - Xiamen International Eyewear Industry Exhibition, Xiamen International Coffee Industry Expo, and Asian Sports Goods and Fashion Exhibition (Xiamen Station) - will be held successively, presenting cutting-edge technology, global flavors, and trendy lifestyles, setting off a small climax for exhibitions in Xiamen in the second half of the year.
Xiamen International Eyewear Industry Exhibition gathers high-quality domestic and foreign brands with a full range of products
The Xiamen International Eyewear Industry Exhibition will be held from November 20th to 22nd, 2025. This exhibition brings together more than 800 high-quality domestic and foreign brands, providing a one-stop collection of products from branded glasses, smart glasses, functional lenses to eye and vision services. It also features special exhibition areas for design, smart glasses, sports glasses, and vision experience.
The smart glasses exhibition area has become the biggest highlight, with brands such as Huawei and Xiaomi showcasing products equipped with AR (augmented reality) display, AI (artificial intelligence) interaction, and health monitoring technologies. Viewers can experience the interactive experience of virtual real fusion through real machine demonstrations, ranging from lightweight daily wear to professional level solutions, and have a glimpse of the future forms of glasses.
The lens exhibition area gathers the core technological strength of the industry, with well-known brands such as Essilo and Daguangming appearing together, focusing on showcasing lens technologies such as personalized customization of free-form surfaces, prevention and control of teenage myopia, full line of sight color change, and driving polarization.
Xiamen International Coffee Industry Expo presents the full process visualization from seed to cup
The 2025 Xiamen International Coffee Industry Expo will be held from November 21st to 23rd. The exhibition brings together more than 400 coffee brand companies from around the world, and is expected to attract over 60000 visitors on-site.
The international "circle of friends" of the exhibition has expanded, and the number of countries and regions to which overseas exhibitors belong has increased from 12 in the previous edition to 24, including well-known coffee producing regions such as Brazil and Colombia, as well as emerging regions such as Uganda and Tanzania.
The first public appearance of the "Full Chain Coffee Fan · Xiamen Coffee Exhibition New Product Launch Ecological Hall" will be the focus. The museum gathers more than 50 enterprises and sets up four functional areas: coffee bean new product area, roasting area, equipment and equipment area, and roadshow area, achieving a visual presentation of the entire process from seeds to cups.
The exhibition also gathers various premium coffee resources from around the world, with a coffee tasting area and a trendy market area set up on site. Visitors can experience diverse coffee flavors and purchase their favorite peripheral products.
Asia Sports Goods and Fashion Exhibition (Xiamen Station) creates a full scene outdoor sports experience space
The Asian Sports Goods and Fashion Exhibition (Xiamen Station), held from November 21st to 23rd, will be dedicated to creating a full scene outdoor sports experience space, covering fields such as cross-country running, cycling, triathlon, camper van travel, and water sports. During the exhibition, the heavyweight "Xiamen Urban Trail Race" will be deeply linked with the main exhibition area, creating an outdoor carnival that integrates competition, exchange, and experience on the Xiamen characteristic city track.
The innovative materials exhibition area focuses on showcasing cutting-edge innovations such as high-performance materials and smart wearables, aiming to build a bridge from research and development to application, and promote the transformation and upgrading of the sports industry. The equipment and training solutions for trendy sports such as waist flag rugby, pickleball, frisbee, roller skating, paddleboarding, surfing, etc. will also be presented in a concentrated manner.
In addition, the exhibition has specially set up a cross-border e-commerce product selection area for sports categories, helping Chinese sports brands achieve a strategic upgrade from "product going global" to "brand going global".
