It is summer, and the Xiamen cultural and tourism market is hot. Many foreign tourists come to Xiamen. Immersive Minnan cultural experience and island-style leisure and vacation are very popular. Recently, the Xiamen Municipal Bureau of Culture and Tourism issued the "Implementation Rules for Inbound Tourism Rewards", implementing a series of "introducing customers into Xiamen" rewards for cultural and tourism operators and practitioners, further activate the vitality of the inbound tourism market.
The highest award for receiving inbound tourists was 600,000.
Recently, the Xiamen Municipal Bureau of Culture and Tourism issued the "Implementation Rules for Inbound Tourism Rewards", which clarified the award settings, application materials and process supervision and management, and the maximum award for receiving inbound tourists was 600,000.
The details set up 5 awards, including the award for receiving inbound tourists, the award for receiving inbound cruise tourists, the overseas promotion award, the invitation to Xiamen inspection award, and the foreign language tour guide reception award. Travel agencies that receive 1,500 tourists from abroad (including) for overnight stays in Xiamen will be rewarded from 100,000 to 600,000 yuan according to the city's ranking; travel agencies that receive overseas tourists entering Xiamen on cruise ships will be rewarded at 50 yuan per person.
In addition, those who go abroad to hold Xiamen tourism promotion and marketing activities will be rewarded separately according to the country and region, as well as the number of people recruited and the number of enterprises, with a maximum reward of 100,000 yuan and a maximum annual reward of 500,000 yuan for a single enterprise. The detailed rules also give a reward of 5,000 yuan to individuals who receive inbound tour groups of 10 or more inbound tour groups of 20 or more inbound tour groups of 20 or more inbound tour groups of 40 or more.
"Chinese shock" to foreign tourists.
The romantic style of Xiamen, a coastal city, attracts tourists from all over the world with its unique charm. In Wuyuan Bay, tourists can experience the passion of sailing out to sea; strolling on Gulang Island, the World Architecture Expo tells the charm of a century-old history; and along the Ring Road, the blue sea and blue sky complement each other, creating a dreamy romantic experience for tourists.
Special cultural projects give foreign tourists a "Chinese-style shock". "I saw the traditional 'China Show', and I also invited my friends to experience these interesting content!" In "Island Minnan, Time Illusion", Marek from the Czech Republic praised the Chinese-style sets of the scenic spots and took a lot of photos and videos to share with friends. The reporter learned that "I see Southern Fujian and the Illusion of Time" has become a window for foreign tourists to understand Chinese culture and Southern Fujian culture. Not long ago, international travel experts from ten countries came here to experience it.
Going to the ancient house to drink tea and watch puppet shows is also popular with many foreign tourists. Staff from Huiheshi Cultural Park told reporters that this year the scenic spot has received many international friends, who are very interested in the cultural experience of southern Fujian. "We will teach some simple puppet show manipulation actions, and they are very interested."
Create a variety of integrated tourism products.
The reporter learned that based on the differences in regional tourism resources in the province, Xiamen jointly launched a number of "240-hour visa-free foreigners' transit" joint travel routes, launching tourism products with Gulangyu, Yongding Tulou, Taining Danxia and Wuyishan as the core highlights; at the same time, it has jointly launched the "240-hour visa-free foreigners' transit joint travel cooperation" with eight key tourist cities: Guiyang, Guilin, Chenyang, Shenzhen, Taiyuan, Suining, Nanping and Xiangxi Prefecture, to create a more diverse joint travel product.
In addition to enriching the supply of cultural and tourism products, Xiamen is also constantly improving the level of inbound travel services. As a popular check-in spot in Xiamen, Zhongshan Road is almost a must-visit spot for foreign tourists. Xiamen established a "Zhongshan Road Multilingual Volunteer Service Team", and volunteers used language keys to unlock Xiamen stories, allowing foreign tourists to understand the "Sea Garden".
It is worth mentioning that Xiamen is also actively promoting the transformation of the Didi Travel Platform to complete the English interface, achieving full coverage of bilingual ride-hailing functions for foreign passengers; carrying out international upgrades of catering services, key enterprises use Chinese and English menus, configure multilingual translation equipment, and completing the upgrade of domestic scanning and payment functions of 234 overseas wallets, achieving full coverage of the "coin wallet" services for financial institutions and outlets across the city.
In addition, Xiamen also organized business training for foreign language tour guides in the city, service English training for foreign-related hotels and key consumer blocks, and service skills competitions for tourism hotels to help optimize the experience of foreign tourists in Xiamen.
