During the National Day and Mid-Autumn Festival holidays, in addition to traveling, taking the family to watch a wonderful movie has become an important choice for many people. According to online platform data, as of 17:07 yesterday, the 2025 Xiamen National Day box office had exceeded 12.06 million yuan, with a total of more than 300,000 tickets sold. Among them, "Volunteers: Bloody Peace", "Assassination of Novelists 2" and "731" ranked among the top three box office.
During the National Day and Mid-Autumn Festival, the reporter randomly visited several theaters in our city. On the 5th, the reporter saw at the Huli Wanda Cinema that the cinema hall was full of people waiting for the movie, many of whom came with their whole families. Chen Liang, who lives near Gaolin, specially brought his wife and 8-year-old son to watch "The Volunteer Army: Bloody Peace." "This movie has good reviews and is full of positive energy. I want to bring my son to watch it so that he can feel the revolutionary dedication of the martyrs from the movie." A staff member at the scene told reporters that during the National Day and Mid-Autumn Festival, people were very enthusiastic about watching movies, and almost every movie screening was full of people. He said that theaters will also dynamically schedule films based on the overall box office situation to meet the movie-watching needs of the public to the greatest extent.
It is understood that more than 10 new films will be released during the National Day holiday this year, covering war history, fantasy, comedy, animation and other genres, providing a wealth of choices for audiences of different ages and preferences. Among them, the historical film "Volunteers: Bloody Peace" restores history, pays tribute to heroes, and arouses emotional resonance among the audience; the fantasy film "Assassination of Novelists 2" continues the imagination of the previous film and uses visual spectacle to create an immersive experience; and the comedy "Virgin Life" has become a popular choice for family viewing with its family-style humor and warmth.
Judging from the specific data in Xiamen, Wanda Cinemas SM Store ranked first in the overall box office during the entire National Day period, and also had the largest number of moviegoers, reaching 22,000 people. In terms of attendance rate, Wanda Cinemas Garden City Store had the highest attendance rate during the entire National Day period. As of 17:00 yesterday, reporters also saw from relevant online platforms that the two films "Volunteers: Bloody Peace" and "Assassination of Novelists 2" were marked in red letters as "demand exceeds supply."
Industry insiders believe that this year's National Day movies are rich in variety, which can not only meet the "family fun" needs of some citizens, but also provide "personalized" choices for some viewers. It is reasonable that the attendance rate is good.
